Great stories are worth celebrating. Writing great stories, on the other hand, is what life’s all about.

I’m a political scientist and half-baked economist by formal training, teacher by nature and storyteller at heart.

Writing’s in my blood, my namesake even. “Adding knowledge” wherever my writing trail goes. My expertise in content writing and strategy is strictly trial-by-fire – everything I’ve learnt is what my audiences have demanded of me.

I’m also the founder of Seakoel, an education initiative to help mould Southeast Asia’s future storytellers and support up-and-coming publications in the region. When I’m not working on client projects, you can catch me musing about sustainable food and travel at Zero Distance.